This book is about improving your performance by changing your behaviour. The author suggests that at times we are successful despite some of the habits we have picked up along the way. He recommends making simple, small changes at an individual level before looking...
I thoroughly enjoyed this book. I didn’t want to skip a thought. I really appreciated the depth of the case studies as they provided me with so many examples; from different periods of time, different geographic locations and different industries in different...
A marketing approach to fundraising. YES! As a marketing strategist who consults to NPOs in my region, I was encouraged to see that a marketing approach together with the use of the supporting technologies, is being promoted as the way forward for fund-raising. It...
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
As an entrepreneur of 22 years, there is so much in this book that I could relate to. The successes and the failures. Many aspects of the stories resonate with my own experiences. Yet, there was also a great deal that I feel will be useful for where I am now, and that...