In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
PADCA, a non-profit organisation who improves the quality of life of seniors, is a remarkable organization with whom we are proud to work. We are excited to raise awareness for the needs of seniors through the #GoBlue Campaign. Reducing loneliness is one of these...
Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
In a recent experiment, we found that a live video reached double the number of viewers and had twice the number of engagements in comparison to a similar recorded video on the same Facebook page. WOW!! Additionally, a video (even a slideshow, as long as it has motion...
“Hashtag” …”#” …”tagging”…”trending”…these are terms bandied about in marketing and on social media regularly! I have found many people don’t understand what hashtagging is, how to use it and why it can be so...
