Two reasons why you should give dancing a whirl!

Two reasons why you should give dancing a whirl!

As we continue to celebrate #GoBlue, we will be sharing a few of the campaigns articles here. Genevieve Michau, our dancing brand strategist, shares in this article two reasons we should give dancing a whirl: There is much focus on living a healthy lifestyle, with...
Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
Why I Review Books

Why I Review Books

NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
Book Review: Friend Of A Friend… by David Burkus

Book Review: Friend Of A Friend… by David Burkus

Is this really what the best networkers do? Perhaps so, the author certainly lives up to his promise of outlining a strategic approach to networking and then lists activities in order to help you along your way. There are many, many aspects to networking outlined in...