Awareness Makes Change For The Better
Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...
Four steps to deal positively with negative feedback
As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...
Engage with your customers to share their stories, it’s worth it
The messages curated and shared by a brand have, historically, been perceived as the brand story with its loci of control being within the organisation. Customer feedback has been taken in by an organisation and managed. However, with the addition of the digital space...
Be proactive and shape your brand’s reviews
A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...