The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in” perspective. View them as if you...
With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
As we discussed last week, there is a lot of value to creating a bespoke communication channel for your brand. It is a process to set up your own channel but once in place, it becomes far easier to maintain. The first thing you need to consider is the best way to...
As we explored last week, heritage is not built by being around for many seasons. Nor is it in transactions happening repeatedly. But rather what the brand has come to mean to your customers, especially your brand advocates (those customers who love to talk about the...
When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
