When the customer review (perspective) echoes the brand story crafted by the marketing team, it adds credibility and authenticity.Any differences between the two need to be addressed as quickly as possible. eg: if the product does not live up to its 5 year guarantee,...
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To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved. If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time...
The start of a new year is a wonderful time to take a moment and review your marketing. Everything from your visuals to your website, your words, and your platforms. When you are reviewing them, remember to have an “outside-in” perspective. View them as if you...
