Essential to creating a social media feed of interest, and therefore, engagement, is keeping WHO we are talking to at the centre of everything. Seeing posts from the audience’s perspective shapes the planning, writing and emphasis of the feed. Engagement on your feed...
Announced yesterday, Facebook will no longer allow adverts for housing, credit, and employment to be targeted to users based by age, gender and location. Facebook has already been limiting targeting to protect classes such as race, ethnicity, sexual orientation, and...
As November is #CRPSawareness month, I have been reflected on all the aspects of my life that CRPS has affected. One key area has been my work. I knew I wanted to join my mom’s marketing business from the day she started it when I was eight years old! When I...
Despite pleas, letters and weeks going by Facebook just won’t budge! If you had asked us at the beginning of this rebranding journey which organisation would be the problem, SARS or Nedbank would have topped our list. To our surprise, those were a dream....
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
