To be most effective, put together an activity plan, prioritising the media you plan to contact and the lead times involved. If you are looking for the story to break at a point in time, you can’t release it to a publication with a 2-month lead time at the same time...
Quiet Quitting is a term which rose in popularity in 2022 and which will need to be addressed in the year ahead. Described by Hubspot as ‘completing your work responsibilities without going above and beyond. This looks like logging out at 5 p.m., not seeking...
With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
