Why do you need to be a purple cow?
“It’s almost impossible to spread your word directly. Too expensive, too slow. To find individuals, interrupt them, and enroll them, one by one … it’s a daunting task. The alternative is to intentionally create a product or service that people decide is worth talking about. I call this a Purple Cow. It’s worth noting that whether something is remarkable isn’t up to you, the creator. You can do your best, but the final decision is up to your user, not you. If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversations move your mission forward, then others will engage with your idea and the process continues.”
-Seth Godin, This is Marketing
Purple cows make our lives easier. These remarkable brands are ones we buy from without a second thought as we know exactly what we are getting. We are happy to refer others to them because they’ve added value to our lives. They are trustworthy because of their authenticity and consistency.
We admire these brands, they are the ones we use as a point of reference. They have actively worked at brand building and continue to do so to stay ahead, to stand out. The recognition they now enjoy has taken years to create. It has been actively worked at, it’s taken time and money but it’s been worth it.
We love creating, and caring for, remarkable brands
Remarkable brands are assets. They create an emotional connection with their target audiences giving the business the upper hand when a buying decision is made.
Remarkable brands deliver what they promise. There is no smoke, no mirrors! Brand leaders search for imaginative insights to guide their brand development to stay relevant and leading.
Remarkable brands work to a plan. Brand leaders conceptualise the marketing strategy and identify tactics with measurable objectives. They action, measure, learn and adapt.
Remarkable brands are built over time. There are no magic wands or crystal balls. There are no short cuts, no quick fix! Brand leaders invest in building brands and then they reap the rewards.
Why Do I Need Purple Mookiting?
We are your part-time marketing department working remotely. We will champion the customer-focused perspective and be catalysts for the change that moves your business in the direction of your vision. We believe in the power of effective and strategic marketing to contribute to your business’ success. We are ready to lead change in your business and to create your remarkable brand story to attract the right leads.
Where do we start to create a purple cow?
We start by asking, “What is it you are looking to change about your business and what time frame have you set to make the change it?”. We then set to creating a purple cow that will get you there.
To create a remarkable brand, we have to tell your brand’s story. It’s a collaborative effort. We spend time interviewing you, working with you and your team to understand what sets your product or service apart. Each brand exists within a marketplace and, in order to stand out, we have to understand the other players your prospects will consider.
Once we have created your purple cow, we conceptualise the marketing strategy and implement the tactics and activities to make a difference.
Consistently communicating your brand story through a range of media, eg: website, brochure, social media, will establish the target market’s understanding of what you offer and so, will improve the quality and quantity of leads. To achieve this, we collaborate with other experts who are passionate about what they do, e.g.: web designers, signwriters, printers, photographers etc.
As we conceptualise, action, measure and learn, we adjust the marketing strategy, tactics and activities to ensure you are increasingly effective in the marketplace. To offer a better return on your investment, we prioritise our efforts for maximum impact as every initiative requires resources (both financial and human). We leverage our expertise to align your marketing and your business.
We’d love to chat to you!
We would love to work alongside you and share how strategic marketing can change your business for the better. Get in touch and we can take from there.
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