Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
This is quintessential Tom Peters. Having devoured Re-imagine! many years ago, I recognised and enjoyed his relaxed, conversational style. There are rants, asides and some very direct assertions. I love these thoughts, “This book is about hard work and unrelenting...
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
