Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
Book Review: The Excellence Dividend by Tom Petters

Book Review: The Excellence Dividend by Tom Petters

This is quintessential Tom Peters. Having devoured Re-imagine! many years ago, I recognised and enjoyed his relaxed, conversational style. There are rants, asides and some very direct assertions. I love these thoughts, “This book is about hard work and unrelenting...