Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
This book speaks to me on so many levels: as someone who worked in an International corporate environment for more than 15 years and as someone who has my own business and interacts with privately-owned businesses on a daily basis. These practices make so much sense...
