Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...
As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...
