Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
