Trend Five: How Our Brands Impact The World They Work In Matters More Than Ever “Modern brand building is clearly changing as organizations adapt to the socially conscious mindsets and expectations of younger, more diverse generational cohorts like Gen Z.” said...
Recent research, by Google, indicates “doing good” and “being helpful” are two measures of a brand now being used when consumers are making purchasing decisions. The COVID-19 pandemic has placed a spotlight on how businesses engage with the world around them and have...
Recent research, by Google, indicates COVID-19 lockdown created a platform for us to engage with our health. It allowed people who stayed home to exercise more. Health professionals have drawn attention to why our overall health matters and how getting into a healthy...
Recent research, by Google, indicates we’re seeking simple pleasures in the garden and beyond. With additional time at home, COVID-19 has pushed many of us to explore new interests. We have needed to find different ways to source answers to our questions as attending...
Recent research, by Google and Salesforce, indicates that COVID-19 has accelerated the trend to shop online. While access to physical shops has been restored, the habit of shopping in-person has been broken and consumers are seeing the benefits of online shopping....
