As November is #CRPSawareness month, I have been reflected on all the aspects of my life that CRPS has affected. One key area has been my work. I knew I wanted to join my mom’s marketing business from the day she started it when I was eight years old! When I...
I thoroughly enjoyed this book. I didn’t want to skip a thought. I really appreciated the depth of the case studies as they provided me with so many examples; from different periods of time, different geographic locations and different industries in different...
A marketing approach to fundraising. YES! As a marketing strategist who consults to NPOs in my region, I was encouraged to see that a marketing approach together with the use of the supporting technologies, is being promoted as the way forward for fund-raising. It...
Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! It’s true, most businesses don’t know how to talk about their company! I enjoyed this book very much indeed. It’s easy style together and its incredible practicality is a rare...
As an entrepreneur of 22 years, there is so much in this book that I could relate to. The successes and the failures. Many aspects of the stories resonate with my own experiences. Yet, there was also a great deal that I feel will be useful for where I am now, and that...
Facebook, Twitter, Instagram and many other social media platforms have woven their way into our society and into people’s daily habits. Often I encounter those in business who exclaim, at the mention of social media, “I don’t have time for Facebook”...
