As we explored last week, heritage is not built by being around for many seasons. Nor is it in transactions happening repeatedly. But rather what the brand has come to mean to your customers, especially your brand advocates (those customers who love to talk about the...
When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
Last week we covered why you need to leverage content marketing. So, how do you start with content marketing? Set up channels that are relevant to your audiences. Consider:Are they on social media? If so, which platform? You don’t need to be on every one. Choose the...
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
So you have connected with the prospect and you are at the point on the sales journey where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time. And yet you haven’t made a sale. At this...
