When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
Last week we covered why you need to leverage content marketing. So, how do you start with content marketing? Set up channels that are relevant to your audiences. Consider:Are they on social media? If so, which platform? You don’t need to be on every one. Choose the...
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Researchers have found that “women possess unique advantages as negotiators, including greater cooperativeness and stronger ethics. But often those strengths are overlooked or severely undervalued.”1 Once again, unconscious gender bias can negatively impact women and...
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
