Article on new stages of life

This article in Plus50 (National South African Magazine) highlights the change in perceptions around adults later in life and the breaking of...
Are you ready for Gen Alpha?

Are you ready for Gen Alpha?

Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
Measure it to leverage it!

Measure it to leverage it!

When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content.  Sending campaigns through...
Go direct. Strengthen that connection.

Go direct. Strengthen that connection.

In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
It’s time for brands to step up!

It’s time for brands to step up!

2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...