Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content. Sending campaigns through...
In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
