Recognising the unconscious gender bias against women

Recognising the unconscious gender bias against women

Recent Google research* highlighted how marketing continues to under-represent women. Men are twice as likely to be featured in advertising campaigns and twice as likely to be able to find what they are looking for when googling for an item. For example, women...
Turning Your Customers Into Your Advocates

Turning Your Customers Into Your Advocates

Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...
There is Value in Nurturing Your Mid-funnel Sales Prospects

There is Value in Nurturing Your Mid-funnel Sales Prospects

So you have connected with the prospect and you are at the point on the sales journey  where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time.  And yet you haven’t made a sale. At this...
Awareness Makes Change For The Better

Awareness Makes Change For The Better

Today is Elder Abuse Awareness Day. Each year, organisations that care about our seniors strive to draw attention and increase understanding of elder abuse. This is just one of the millions of awareness campaigns that take place every year. Sometimes one wonders if...
Four steps to deal positively with negative feedback

Four steps to deal positively with negative feedback

As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...