Book Review: What is Strategy? by Joan Magretta

Book Review: What is Strategy? by Joan Magretta

I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...
Book Review: The Infinite Game by Simon Sinek

Book Review: The Infinite Game by Simon Sinek

This is a paradigm that really resonates with me. Perhaps the timing has something to do with it, as I read this book during the COVID-19 pandemic and feel that the impact of a finite mindset versus the infinite (or legacy) mindset is becoming increasingly obvious to...
Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Why I Review Books

Why I Review Books

NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...