As we discussed last week, there is a lot of value to creating a bespoke communication channel for your brand. It is a process to set up your own channel but once in place, it becomes far easier to maintain. The first thing you need to consider is the best way to...
As we explored last week, heritage is not built by being around for many seasons. Nor is it in transactions happening repeatedly. But rather what the brand has come to mean to your customers, especially your brand advocates (those customers who love to talk about the...
When we think of purchasing products and services, we often underestimate the power women hold in making the decisions. Not just in the product categories that are associated with women but also in those that are less obvious, for example: DIY: 80% of decisions are...
So you processed the details of what your prospect is looking for, reverted with an empathic and guiding response and then…silence. So, you assume that if the prospect wants to proceed, they’ll get in touch. If they don’t, they’ve decided they don’t want to buy...
Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...
