There are some companies that believe that you only need to analyse information relating to the company and the business environment once a year, and that is when they are compiling their business or marketing plan. I would like to suggest that you put systems in...
It’s a fact that in many businesses, the only information we think we have about our clients (customers) is their name, address and email/telephone details and the balance outstanding on the account. We don’t see the marketing opportunity that is available to us by...
When you are compiling a message that you plan to put in the marketplace (eg: an advert, brochure, website etc.), it is important to give some thought to who it is you are talking to and what your competitors are saying in their communications. There are other things...
