customers Archives - Purple Mookiting

There is Value in Nurturing Your Mid-funnel Sales Prospects

So you have connected with the prospect and you are at the point on the sales journey where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time. And yet you haven’t made a sale. At this...

Four steps to deal positively with negative feedback

As discussed in our last blog, the messages customers create and share have now been described as user-generated content (UGC). UGC could be described as word-of-mouth, amplified. As with traditional word-of-mouth, what’s being said or created isn’t always positive,...

Engage with your customers to share their stories, it’s worth it

The messages curated and shared by a brand have, historically, been perceived as the brand story with its loci of control being within the organisation. Customer feedback has been taken in by an organisation and managed. However, with the addition of the digital space...

Create an effective rather than expensive marketing campaign with these 3 tips!

Reflecting on your experience as a consumer, there are brands and products you confidently recommend and buy from and others you avoid. Understanding the thinking behind these decisions is essential to an effective marketing campaign and for bringing in the right...

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