In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
Last week we covered why you need to leverage content marketing. So, how do you start with content marketing? Set up channels that are relevant to your audiences. Consider:Are they on social media? If so, which platform? You don’t need to be on every one. Choose the...
What is content marketing? This buzz phrase continues to be bandied about but isn’t often explained. 82% of marketers* report actively using “it” but what is it for a small business that doesn’t have a hundred people strong marketing department? Simply put, content...
