Increased online shopping equals higher consumer demands
Recent research, by Google and Salesforce, indicates that COVID-19 has accelerated the trend to shop online. While access to physical shops has been restored, the habit of shopping in-person has been broken and consumers are seeing the benefits of online shopping....
Sales and Marketing Systems are worth your attention
We thoroughly enjoyed, “Leap: How to Thrive in a World Where Everything Can Be Copied” by Howard Yu. (You can find our review here). Recently on Howard’s blog, we were intrigued! This paragraph in particular caught our attention: “Similarly, if you...
Localism is a trend that is here to stay
Recent research, by Google, indicates the localism trend is accelerating. People are paying more attention to where the products and services they choose are sourced from. Localism came into focus as product and service options were, and in some places still are,...
Book Review: What is Strategy? by Joan Magretta
I just loved the idea of communicating with the business audience using an easy-to-understand graphic format. Capturing the intangibles of business is certainly challenging and I found the illustrations to be a great framework for the reader to better understand what...