Our Udemy Courses
So, you’ve noticed other businesses succeeding on Facebook? You’ve heard about the power of this social media platform for creating relationships with prospects and customers? But when you go to do it for your business, you lose confidence and you aren’t sure quite what to do?
Our Presentations
So you want to increase your connection with customers and increase your sales conversion rate? But you don’t know where to start. When the volume of enquiries was low and sources of enquiries were few, we could recall all the detail related to the person. But gone are the days of receiving a call, a price is agreed and a sale made.
“Clear with great examples to demonstrate the marketing concept. FB pages are really using the posting medium to compliment the business model…”
– Katherine Riley
“It’s a good match. Refined my thinking about my business. Got me started in the right direction”
– Trouvee Williams
“Very easy to follow. Good to get a first page out on Facebook”
– Josiane Defo
Our Presenters
Karren Y Hodgkins
Brand Strategist and Managing Member
I've been in marketing for forty years, I started in a corporate environment (In Consumer Goods and then in Financial Services) and then took the lessons learnt and made them available to small and medium privately owned business There are so many amazing products and services developed in this environment and developing the brand stories and effective brand strategies is what Purple Mookiting is all about.
Great brands are built on strong foundations. There are no short cuts. Digging deep to develop an understanding and then building the brand structure and plan to align the marketing to the change are my sweet spot. There's a messy middle, its an iterative process, but this investment results in dividend for those companies willing to spend the time.
It's so rewarding to be see the story unfold, to build the connection between the audiences and the brand and to see the impact that has on the brand performance.
Kelly Hodgkins
Brand Strategist and Member
I have been passionate about marketing since I was young and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite.
I had the privilege to grow up in an entrepreneurial home where my mum ran her own marketing consultancy, Purple Mookiting. What free time I had after school and during holidays was spent working in the business and I am now a full time consultant and co-member. With over 15 years in the industry, I love sharing what I know about marketing and helping others make their marketing more effective!