Why Do I Need Purple Mookiting?
So you know you want to bring about change in your business? You’ve identified where you’d like your business to go but you aren’t sure how to get it there? You receive enquiries but they aren’t the ones you want or you don’t have enough of them? You have ideas but would like help refining and distilling them into actionable points?
We will champion the customer-focused perspective and be catalysts for the change that moves your business in the direction of your vision. We are ready to lead change in your business and to create your remarkable brand story to attract the right leads. We would love to work alongside you and share how strategic marketing can change your business for the better. With our decades of marketing expertise, we will assess the best way forward and then make the change you want to bring about. We will help you to progress on this journey, we will encourage you, celebrate with you, remind you of the goal and hold you accountable. We will go at the pace you can manage.
Where do we start to create a purple cow?
We start by asking, “What is it you are looking to change about your business and what time frame have you set to make this change?”. We then set to creating a purple cow that will get you there.
To create a remarkable brand, we have to tell your brand’s story. It’s a collaborative effort. We spend time interviewing you, working with you and your team to understand what sets your product or service apart. Each brand exists within a marketplace and, in order to stand out, we have to understand the other players your prospects will consider.
Once we have created your purple cow, we conceptualise the marketing strategy and implement the tactics and activities to make a difference.
Consistently communicating your brand story through a range of media, eg: website, brochure, social media, will establish the target market’s understanding of what you offer and so, will improve the quality and quantity of leads. To achieve this, we collaborate with other experts who are passionate about what they do, e.g.: web designers, signwriters, printers, photographers etc.
As we analyse, refine, create and monitor, we adjust the marketing strategy, tactics and activities to ensure you are increasingly effective in the marketplace. To offer a better return on your investment, we prioritise our effects for maximum impact as every initiative requires resources (both financial and human). We leverage our expertise to align your marketing and your business.
Analyse
Analysing your market so you can highlight how your product or service is different to your competitors as well as understanding the market forces and how best to connect with your prospects. We’ll help you find the resources you need and our positioning tool will help you shape your answers into a relevant document. This document becomes the backbone of the marketing strategy.
Refine
Refining your company’s wording and visual elements through discussion about what each contributes to the story you are telling and sets you apart making it easier for your prospects to choose you.
Create
Creating an action plan clearly outlining the activities for you to implement. Here we put the strategy developed into action making sure you prioritise first so you gain traction quicker and each activity is effective, working in harmony with the other activities.
Monitor
Setting clear goals is part of the process and so too is monitoring the activities implemented, assessing the successes and failures and adjusting the strategy and action plan.
Our Brand Strategists
Karren Y Hodgkins
Brand Strategist and Managing Member
I've been in marketing for forty years, I started in a corporate environment (In Consumer Goods and then in Financial Services) and then took the lessons learnt and made them available to small and medium privately owned business There are so many amazing products and services developed in this environment and developing the brand stories and effective brand strategies is what Purple Mookiting is all about.
Great brands are built on strong foundations. There are no short cuts. Digging deep to develop an understanding and then building the brand structure and plan to align the marketing to the change are my sweet spot. There's a messy middle, its an iterative process, but this investment results in dividend for those companies willing to spend the time.
It's so rewarding to be see the story unfold, to build the connection between the audiences and the brand and to see the impact that has on the brand performance.
Kelly Hodgkins
Brand Strategist and Member
I have been passionate about marketing since I was young and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite.
I had the privilege to grow up in an entrepreneurial home where my mum ran her own marketing consultancy, Purple Mookiting. What free time I had after school and during holidays was spent working in the business and I am now a full time consultant and co-member. With over 15 years in the industry, I love sharing what I know about marketing and helping others make their marketing more effective!