Why Do I Need Purple Mookiting?

We are your part-time marketing department working remotely. We will champion the customer-focused perspective and be catalysts for the change that moves your business in the direction of your vision. We believe in the power of effective and strategic marketing to contribute to your business’ success. We are ready to lead change in your business and to create your remarkable brand story to attract the right leads.

Where do we start to create a purple cow?

We start by asking, “What is it you are looking to achieve with your business and what time frame have you set to achieve it?”. We then set to creating a creating a purple cow that will get you there.

To create a remarkable brand, we have to tell your brand’s story. It’s a collaborative effort. We spend time interviewing you, working with you and your team to understand what sets your product or service apart. Each brand exists within a marketplace and, in order to stand out, we have to understand the other players your prospects will consider.

Once we have created your purple cow, we conceptualise the marketing strategy and implement the tactics and activities to make a difference.

Consistently communicating your brand story through a range of media, eg: website, brochure, social media, will establish the target market’s understanding of what you offer and so, will improve the quality and quantity of leads. To achieve this, we collaborate with other experts who are passionate about what they do, e.g.: web designers, signwriters, printers, photographers etc.

As we conceptualise, action, measure and learn, we adjust the marketing strategy, tactics and activities to ensure you are increasingly effective in the marketplace. To offer a better return on your investment, we prioritise our effects for maximum impact as every initiative requires resources (both financial and human). We leverage our expertise to align your marketing and your business.

Karren and Kelly

Karren Y Hodgkins

Karren Y Hodgkins

Brand Strategist and Managing Member

Strategy and brand story creation are my passions. I also love to create the architecture and the structure behind the brand to ensure the implementation has the most impact, best aligns with the vision for the brand and eloquently communicates to the target market. I also enjoy copywriting.

  • Strategic 100%
  • Visually Creative 65%
  • Creative Writing 85%
  • Building Brands 100%

Years In Marketing

B. Sc. (Hons), H.D.E. from the University of Natal, Durban in Chemistry and Psychology. Honours in Reseach Psychology

Years In Marketing

BBA. from the University of South Africa majoring in Marketing and Psychology

  • Strategic 100%
  • Visually Creative 85%
  • Creative Writing 55%
  • Building Brands 100%

I have been passionate about marketing since a young age and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite too.

Kelly Hodgkins

Kelly Hodgkins

Brand Strategist and Member