Go direct. Strengthen that connection.

Go direct. Strengthen that connection.

In the past week, we saw the Facebook network of applications (Facebook, Instagram, and WhatsApp) crash out for 6-12 hours (depending on where in the world you were). This put the spotlight on a fact that has been worrying for a while: we, the users, can’t control...
Turning Your Customers Into Your Advocates

Turning Your Customers Into Your Advocates

Once you’ve nurtured your lead diligently through the sales funnel and closed the sale, you may think the process is over but it does not have to be. The initial sale can be just the beginning. You can build a relationship with each customer by looking to stay in...
There is Value in Nurturing Your Mid-funnel Sales Prospects

There is Value in Nurturing Your Mid-funnel Sales Prospects

So you have connected with the prospect and you are at the point on the sales journey  where they’ve confirmed they have all the information they need, they don’t need anything more from you at this time.  And yet you haven’t made a sale. At this...