Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
Book Review: Work Stronger by Pete Leibman

Book Review: Work Stronger by Pete Leibman

This book is about improving your performance by changing your behaviour. The author suggests that at times we are successful despite some of the habits we have picked up along the way. He recommends making simple, small changes at an individual level before looking...
Book Review: The Excellence Dividend by Tom Petters

Book Review: The Excellence Dividend by Tom Petters

This is quintessential Tom Peters. Having devoured Re-imagine! many years ago, I recognised and enjoyed his relaxed, conversational style. There are rants, asides and some very direct assertions. I love these thoughts, “This book is about hard work and unrelenting...
Book Review: Leap by Howard Yu

Book Review: Leap by Howard Yu

I thoroughly enjoyed this book. I didn’t want to skip a thought. I really appreciated the depth of the case studies as they provided me with so many examples; from different periods of time, different geographic locations and different industries in different...