Measure it to leverage it!

Measure it to leverage it!

When you’ve invested time and energy in creating and sending out content (learn more about that here) don’t miss out on seeing how it’s received. Tapping into the statistics can be really rewarding and helpful in shaping your future content.  Sending campaigns through...
Ask, don’t guess: creating content for subscribers

Ask, don’t guess: creating content for subscribers

With your database of contacts all prepared (if you missed it, read our last blog post about how to create a database here) you can now focus on creating interesting and engaging content to send out to your audience. When determining what to include in the...
Quality Not Quantity: Capturing Your Audience

Quality Not Quantity: Capturing Your Audience

As we discussed last week, there is a lot of value to creating a bespoke communication channel for your brand. It is a process to set up your own channel but once in place, it becomes far easier to maintain. The first thing you need to consider is the best way to...