Are you ready for Gen Alpha?

Are you ready for Gen Alpha?

Does your brand interact with “Gen Alpha”? This is the first generation to be born in a fully digital world and is set to be the largest in history. Right now, however, they are under the age of twelve. They will become teenagers in 2023 and are sure to continue to...
Why a positive brand legacy is priceless!

Why a positive brand legacy is priceless!

When a brand is described as having a heritage, it highlights how the values and culture of the company have successfully been carried through from one generation (approximately 20-30 years) to the next. It’s a stamp of authenticity indicating that the brand has...
It’s time for brands to step up!

It’s time for brands to step up!

2020/21 has been brutal around the world, across age groups, throughout every industry. It has been a season that has left no one untouched but we have all been affected in unique ways. As one person commented, we may all be in the same storm but we aren’t all in the...
Successful Sales Prospecting Is A Conversation

Successful Sales Prospecting Is A Conversation

Brand stories only resonate when they are placed in front of the right audience. No matter how good your brand story is, you can’t sell a beef fillet steak to a vegetarian. Clarifying who you are targeting allows you to curate your message so that when they have...