Do you want to be coached in marketing?
So you know you want to bring about change in your business? You’ve identified where you’d like your business to go but you aren’t sure how to get it there? You receive enquiries but they aren’t the ones you want or you don’t have enough of them? You have ideas but would like help refining and distilling them into actionable points?
Purple Mookiting would love to come alongside you and coach you through this transition, sharing with you how strategic marketing can make your business better. We will guide you through the marketing process including:
Analysing your market so you can highlight how your product or service is different to your competitors as well as understanding the market forces and how best to connect with your prospects. We’ll help you find the resources you need and our positioning tool will help you shape your answers into a relevant document. This document becomes the backbone of the marketing strategy.
Refining your company’s wording and visual elements through discussion about what each contributes to the story you are telling and sets you apart making it easier for your prospects to choose you.
Creating an action plan clearly outlining the activities for you to implement. Here we put the strategy developed into action making sure you prioritise first so you gain traction quicker and each activity is effective, working in concert with the other activities.
Monitoring the activities implemented, assessing the successes and failures and adjusting the strategy and action plan.
Through this process, we will move your business to a better future, one where you have the right prospects coming in and your marketing is effective.
Our marketing coaching is for people who:
- Want to make a positive change in their company
- Have time to implement the marketing activities discussed
- Are confident in their product or service’s worth
- Are ready to learn more about strategic marketing
Our marketing coaching isn’t for people who:
- Want someone to implement the marketing strategy for them
- Need an instant fix, marketing takes time to be effective
In each of our online, once a month, one hour sessions, we will discuss this process sharing our decades of marketing expertise with you, teaching you the skills you need to make the change you want to bring about. We will encourage you, celebrate with you, remind you of the goal and hold you accountable as you journey to your goal. We will go at the pace you can manage. Between sessions, we will ask you submit documents for our feedback which we will then discuss further at the next session.
Each session is $100 and we’d recommend budgeting on 6 months. Commit to 6 sessions and only pay $500.
About Your Coaches
Karren Y Hodgkins
Brand Strategist and Managing Member
I’ve been in marketing for over 37 years, first in corporates and then running my own business, Purple Mookiting. Strategy and brand story creation are my passions.
I also love to create the architecture and the structure behind the brand to ensure the implementation has the most impact, best aligns with the vision for the brand and eloquently communicates to the target market. I also enjoy copywriting.
Brand Strategist and Member
I have been passionate about marketing since I was young and particularly enjoy strategising, creative direction and social media. Understanding the client’s target market well enough to speak their language and win them over is a favourite.
I had the privilege to grow up in an entrepreneurial home where my mum ran her own marketing consultancy, Purple Mookiting. What free time I had after school and during holidays was spent working in the business and I am now a full time consultant and co-member. With over 10 years in the industry, I love sharing what I know about marketing and helping others make their marketing more effective through better strategies!