Book Review: “Master of One” by Jordan Raynor

Book Review: “Master of One” by Jordan Raynor

Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! This book aligns with other recent business reads that support the notion that we will get more joy, and more happiness, if we stop looking to just keep busy, or allow others to...
Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...
Why I Review Books

Why I Review Books

NetGalley, a service to promote and publicize forthcoming titles to readers of influence, launched #reviewathon this month and this encouraged me to pause and observe why I review books. NetGalley is an incredible platform that is designed to promote authors and their...
Book Review: Juliet’s School of Possibilities by Laura Vanderkam

Book Review: Juliet’s School of Possibilities by Laura Vanderkam

Understanding the power of prioritising is a world where a quick response is the order of the day can seem both challenging and counter intuitive. Many of the books dealing with the issue are detailed and for some could be overwhelming. This fable keeps it simple. If...