Book Review: The Infinite Game by Simon Sinek

Book Review: The Infinite Game by Simon Sinek

This is a paradigm that really resonates with me. Perhaps the timing has something to do with it, as I read this book during the COVID-19 pandemic and feel that the impact of a finite mindset versus the infinite (or legacy) mindset is becoming increasingly obvious to...
Book Review: Try Softer by Aundi Kolber

Book Review: Try Softer by Aundi Kolber

“Dear reader, there are truly times when the best, healthiest, most productive thing we can do is not to try harder, but rather to try softer: to compassionately listen to our needs so we can move through pain—and ultimately life—with more gentleness and resilience.”–...
Book Review: “Anonymous Is A Woman“ by Nina Ansary

Book Review: “Anonymous Is A Woman“ by Nina Ansary

Nina Ansary takes Virginia Woolf’s oft quoted statement “Anonymous is a Woman” and writes compellingly about the oppression of women in today’s society, the effects of that oppression and then she highlights 50 women who have failed to be seen in history despite their...
Book Review: “Master of One” by Jordan Raynor

Book Review: “Master of One” by Jordan Raynor

Two strategists, two reviews of the same book. So different, yet complementary. Enjoy! This book aligns with other recent business reads that support the notion that we will get more joy, and more happiness, if we stop looking to just keep busy, or allow others to...
Be proactive and shape your brand’s reviews

Be proactive and shape your brand’s reviews

A review takes the customer’s feedback beyond a rating (such as five stars) and allows them to add a narrative. This narrative becomes part of the brand’s story as a prospect will look at the brand story you tell and whether this is echoed in the reviews you’ve...
Reviews Matter – Here’s Why!

Reviews Matter – Here’s Why!

Purple Mookiting was named, in part, from Seth Godin’s idea of a Purple Cow. He defines it as “a product or service that people decide is worth talking about… If they remark on it, then it’s remarkable. If they remark on it, the word spreads. If the conversation moves...